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Microsoft Unveils ‘New Era’ Logo

There’s a lot of changes being introduced over at the Microsoft stable this year, and one of the most readily-obvious would be the new Microsoft logo.

It’s the first time in 25 years that Microsoft is tinkering with its logo; the current italicized Windows name with the wavy four-colored flag has been in use since 1987.

The change isn’t that radical or too far removed from the previous Windows logo. Microsoft probably took a hint or two from the Gap’s infamous logo change two years ago, which was abruptly reversed a few days later because of overwhelmingly negative feedback from its customers.

Microsoft decided to simply update the existing logo, but retain most of the familiar elements. The colors used for the previous wavy flag have been carried over, but are now solid boxes in a more streamlined facade, forming one big box. The blue square stands for Windows, orange is for its Office product line, and green represents Xbox (we’ll let you know what the Yellow stands for, as soon as Microsoft figures it out).

The updates started in February of this year, when the company hired design agency Pentagram to rehash the Windows logo, as reported by Sam Moreau, principal director of user experience for Windows. Moreau wrote that one of the designers from Pentagram had asked them, “your name is Windows. Why are you a flag?”

In a blog post, Jeffrey Meisner, general manager in charge of brand strategy for Microsoft, said the the updated logo “represents a new era for Microsoft”.

“This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products,” Meisner wrote further. “From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs.”

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