Uberdownloads Blog
Facebook Gifts Goes Mobile

After acquiring Karma back in May 2012, Facebook is turning this acquisition to boost e-commerce through the re-launching of the Facebook Gifts platform.

This platform existed years ago, but it only dealt with virtual trinkets. Now, the revamped platform lets users buy and send real gifts straight to their friend’s doorstep using their mobile phone.

However, there’s a catch. Only select users who are in for the initial test for Facebook Gifts will be able to see it on their mobile apps–for now. While the rest of the world may have to wait for an indefinite time as to when they will be able to use this service.

With the tagline, “Celebrate birthdays, new jobs, and other big moments”, Facebook undoubtedly taps on the human nature of feeling compelled to send friends gifts for important life events such as birthdays or job promotion perhaps.

While the desktop interface poses no problem in terms of knowing who’s celebrating his/her birthday or any important life events for that matter, it is only now that these events and birthdays are unearthed and displayed prominently on mobile apps.

Both Android and iOS select users can see birthday notifications displayed on top of the user’s news feed. While both OS let users receive gifts, only those that use Android will be able to send gifts to their friends for the time being.

They can click the Gift link beside the event/birthday announcement. It is quite odd (and the element of surprise beaten) that the recipient can actually tweak the order such as he/she can change flavor, size, color and any other properties applicable to the type of gift.

These alerts, mingling with the rest of the news feeds, will ensure that you do not miss an important event or birthday, while compelling you to spend some bucks to buy your friend a gift. It seems that posting a birthday greeting or liking your friend’s post when he/she gets a job is not enough after all.

Well, of course, this is all about Facebook tapping on ways to increase their revenues. Now having one billion users, Facebook recognizes that a big chunk of these users favor accessing the app by mobile means.

This new platform does not force you to buy a gift, but with the notifications prominently displayed on your app, it may as well be successful in persuading you to buy one, just like the old-style casual gift-giving.

Save Money With ValPak Coupon App

ValPak app adds Passbook integration giving consumers a new way to interact with money-saving coupons.

There is no doubt that e-commerce has seen tremendous success as consumers nowadays prefer using their mobile devices over desktops in accessing or searching certain goods or services.

With this premise, we saw the inception of Passbook, Apple’s take on the mobile wallet.

Passbook is a platform which lets consumers organize and manage key money-saving items such as loyalty cards, coupons, tickets in his or her Apple gadget.

It acts as a virtual wallet wherein consumers can readily access offers in a timely manner as the app is enhanced by GPS technology. Consumers are notified with offers based on their proximity with a given business.

However, even with charts pointing out growth in mobile usage, support for Passbook among developers and companies has not yet picked up.

Giant corporations such as Starbucks and McDonalds have the capability to map out Passbook integration thus have rolled out the system.

However, this is a far cry for small and local business. While it’s a challenge for these businesses when it comes to establishing tracking systems, they can make use of services such as ValPak to solve the issue.

ValPak may have rung a bell. They’re the ones that deliver coupon-stuffed blue envelopes to millions of households. Their digital coupons are also a big hit attracting hundreds of thousands of consumers in a month. And yes, they do have an iOS app.

With the recent iOS 6 updates, ValPak has already integrated Passbook in their app, giving consumers seamless and faster access to coupons and offers of their favorite local stores.

The ValPak app works by displaying local offers and coupons that are within the 25-mile radius from the user’s standpoint. To get the coupons, consumers just have to tap and save it to Passbook using the sharing icon.

Once the coupon has been successfully added to Passbook, it will just alert you if a business is nearby where in you can redeem the coupon.

ValPak says that around 54,000 companies offer these coupons using the “show and save” approach. Customers only need to show the coupon to avail it and save money.